Page 85 - Mirvac Residential Magazine_Issue_15

Surveys of Mirvac customers
showed priorities had shifted as a
result of lockdown measures.
“When movement and travel
was restricted, it forced many
people to reflect upon their
living environment. When you
are confined to home for all but
a few hours each day, working,
eating, sleeping, entertaining and
schooling children, you become
much more focused on quality.
“People came to us looking for
better designed and built homes,
a higher level of amenity and
closer proximity to green space.
They were prepared to trade
off proximity to the city for the
quality of life they could find in our
masterplanned communities and
the opportunity to spend more time
with the people in their lives who
mattered.”
The pandemic also saw a significant
number of family groups buying
homes within the one community,
a conscious decision to have a
support network on hand rather
than risk being separated by suburb
lockdowns.

“Investment in infrastructure and job- Above: Historic Menangle Bridge
generating new industries are shifting to Below: The Store Menangle
Sydney’s west so for many people, moving
further from the CBD is also bringing them
“If you only have to make closer to their place of employment.” “At Georges Cove we had numerous

the journey to work a couple Similarly, Melbourne and Brisbane groups of siblings buy separate homes
are on growth trajectories, reflected
to be there for each other, for the good
in accelerated lot sales in Mirvac’s
times and in times of need. There
of times a week then it is masterplanned communities last year. were just as many multi-generational
purchases by parents and their adult
Mirvac Head of Residential Stuart Penklis
children, seeking a way to have their
possible to enjoy all the says more than 3,300 lots were sold in the private space but also be together.
last financial year, more than 80 per cent
of them in masterplanned communities.
“It really has been a unique moment
benefits that a place like The “The demand for our masterplanned in time when real estate became all
about family and friends.”
communities is unprecedented and it’s
Village will offer and still get occurring in all the States in which we
operate,” says Mr Penklis.
to enjoy precious family time.” “What has been remarkable is that
predictions of a property slowdown as
a result of lockdowns and economic
uncertainty didn’t occur. Instead, we saw The Village Menangle
surging demand for Mirvac properties that Location: Menangle, NSW
TOBY LONG offered a high level of amenity and design
Mirvac General Manager, Residential Development NSW that supported health and wellbeing. Status: Now selling
Information Centre: 15 Menangle Rd,
“This occurred across our portfolio in Menangle
apartments, townhomes, land and houses.
But it was in masterplanned communities
where we saw the most pronounced 02 9080 8786
impact of the pandemic on people’s buying thevillage.mirvac.com
decisions.”

82 ISSUE 15 SUMMER 2022 The Right Place by Mirvac The Right Place by Mirvac ISSUE 15 SUMMER 2022 83