Page 54 - Issue_17_Mirvac Residential Magazine_COMBINED_v6B_SPREADS

DOWNSIZING:
LET THE Downsizing is the passport to new With the inevitability of the sun
rising and setting every morning
adventures and the freedom to enjoy
and night, Australia’s population
is ageing, with more than 4 million
life and travel without the shackles
people now aged over 65.
FUN TIMES of a high maintenance home. It should take nobody by surprise
given the 5.5 million babies born
in the years 1946 to 1964 had to
grow up and grow old sometime.
They were the generation of youth
BEGIN protest and empowerment and are
today rewriting the book on ageing
(defiantly). Today’s retirees and
those planning for life after work
are fitter, healthier and will most
likely live longer than their parents’
generation.
Though it’s not a universal truth,
they are generally wealthier, with
the means to live life to the full,
staving off the moment when age
really does catch up with them.
Downsizing has a major role to
play in achieving the ambition of
an extended independent lifestyle,
liberating older cohorts from the
obligations of housework and yard
work in an oversized home that
holds precious memories and, in
many cases, a large portion of their
accumulated wealth.
Mirvac General Manager Sales and
Marketing Lisa Taylor says catering
to the Baby Boomer generation
meets a growing customer need but
is not a one size fits all proposition.
“We know quite a lot about this
generation of Baby Boomers
because many have been our
customers for years, sometimes
off and on, as their lifestyles have
changed,” says Ms Taylor.
“What we are seeing is a huge
amount of optimism about the
future and a desire to enjoy the
remaining years of their working
life, without the responsibility of
raising children or maintaining
a large home. Those who have
already retired see opportunity
for more travel and to relax in the
comfort of a new home where there
is potential to make new friends
and pursue new interests.
“They are younger and fitter than
past generations and our current
crop of apartments give them every
opportunity to remain that way
with dedicated wellness studios
and shared gardens and rooftops
for meeting neighbours and
entertaining friends and family.

52 ISSUE 17 SPRING/SUMMER 2023 The Right Place by Mirvac The Right Place by Mirvac ISSUE 17 SPRING/SUMMER 2023 53