Page 11 - Issue_17_Mirvac Residential Magazine_COMBINED_v6B_SPREADS

“When a developer like Mirvac has a blank canvas

in a large development, we have an opportunity to

curate and create the experience from end to end.

That is exciting for a group like us.”

and wellness, with genuine connection
to the site’s heritage and Indigenous
legacy, provides some insight into his
methods. And what we might expect in
the future.
“We have a deep 50-year history of
building in residential markets around
the country. We are acutely aware
of how communities come together
and sympathetic to how we create
communities in urban areas,” says Photography Nelson Cortez
Mr Hanan.
“At Harbourside for instance, a really
exciting project for Mirvac, hundreds Left: Breaking ground at Isle, Brisbane, with (L-R) Councillor Adam Allan,
and hundreds of hours of community “It is fascinating to see how those Warwick Bible, Alex Levy, Lord Mayor Adrian Schrinner, Campbell Hanan
consultation have gone into thinking teams come together,” says Mr Hanan. Below: Lending a hand with Megan Olliver for Mirvac’s Community Day in Sydney
about how we integrate community “It is such a well-oiled machine with a
space, living space, retail space and deep focus on community and design
event space into a single built form. excellence, taking on community
There is an art to getting it right. collaboration and bringing that all
“The trap that so many developers together into our built form.
fall into is they talk about community “The risks we are prepared to take
consultation like a slice of toast for on, delivering social infrastructure
breakfast. The real richness is in deep, upfront, demonstrate our willingness
For at least half of its 50 years, we are thinking about schools, town meaningful community consultation
Mirvac has embraced developments centres, vibrant retail areas and all because successful community spaces to create a community first and
at scale, where there is scope to the public space with parks and how are created in response to the needs of foremost.”
exercise its expertise in urban that works with children and safety. community. The art is unlocking what As a premium property group, Mirvac
planning, development, design, that really looks like through deep has never dabbled in “investor stock”
construction, marketing and sales. “It is all about the social and curious involvement with those nor aspired to quantity over quality,
Some of these major projects, such as infrastructure we create upfront, communities and responding to it.” instead appealing to the owner
Waterfront Newstead, The Peninsula with inviting park space and a mix occupier market that appreciates the
Burswood and Yarra’s Edge have of housing typologies, whether that Bringing highly complex and multi- enduring value of a quality brand.
been in train since the turn of the is houses, terraces, medium density layered projects to fruition around That hasn’t deterred investors nor
century. Others such as Woodlea in and even higher density.” Australia are design, development and first home buyers from being amongst
Victoria, Everleigh in Queensland Community engagement is an marketing teams operating in each the broad customer base, even as
and Green Square in NSW will be aspect of development that Mr State. Mirvac’s corporate headquarters the property market faces a myriad
rolled out over the next decade or Hanan views as critical to the might reside at 200 George Street at of challenges, not the least being
two, large scale urban projects that success of every project, a credo he the harbour end of Sydney’s CBD, but affordability in the face of rising
require great vision and even greater exercised in the Office portfolio. its people are deeply embedded in interest rates and construction costs.
dedication. The transformation of the old the localities where Mirvac develops “The one thing that is obvious in the
“Looking 20 to 30 years ahead Eveleigh Railway Workshops in the and builds. Keeping that machinery environment we are in now is that we
humming along is key to creating
is something that Mirvac does Sydney suburb of Redfern into a homes truly integrated within the do have a housing crisis in Australia,”
incredibly well,” says Mr Hanan. “In community-centric destination for wider community. says Mr Hanan.
large masterplanned communities work, shopping, dining and health

8 ISSUE 17 SPRING/SUMMER 2023 The Right Place by Mirvac The Right Place by Mirvac ISSUE 17 SPRING/SUMMER 2023 9